Lashes By Irsi

A London-based lash studio dedicated to enhancing natural beauty through expertly crafted lash extensions. The brand embodies confidence, artistry, and a touch of modern elegance. For this project, I developed a cohesive brand identity starting with a logo design that reflects sophistication and femininity. I expanded this visual direction into a mini style guide, defining color palettes, typography, and brand applications to ensure consistency across all touchpoints. As part of the project, I also designed a lash training manual, a beautifully structured editorial piece authored by the founder to guide students through lash artistry techniques and professional best practices. The manual combines functional design with a refined aesthetic, making it both educational and aspirational. To complete the brand experience, I designed and developed a website that introduces the brand story, and showcases services, bringing together all elements of the brand into a cohesive and engaging online presence.